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Generation Z (also iGen or Post-Millennials) are the cohort of people born after the Millennial Generation. There is disagreement on the name and exact range of birth dates. Some sources start this generation at the mid or late 1990s,〔Frank N. Magid Associates. ("The First Generation of the Twenty First Century." ) April 30, 2012〕 or from the mid 2000s〔 to the present day. ==Terminology== Authors William Strauss and Neil Howe wrote several books on the subject of generations and are widely credited with coining the term Millennials.〔 Howe has said "No one knows who will name the next generation after the Millennials".〔 In 2005, their company sponsored an online contest in which respondents voted overwhelmingly for the name ''Homeland Generation''. That was not long after the September 11th terrorist attacks, and one fallout of the disaster was that Americans may have felt more safe staying at home. Howe has described himself as "not totally wed" to the name and cautioned that "names are being invented by people who have a great press release. Everyone is looking for a hook."〔 Strauss and Howe defined the ''Homeland Generation'' as people born from the year 2005 onwards.〔 In 2012, ''USA Today'' sponsored an online contest for readers to choose the name of the next generation after the Millennials. The name ''Generation Z'' was suggested, although journalist Bruce Horovitz thought that some might find the term "off-putting". Some other names that were proposed included: ''iGeneration'', ''Gen Tech'', ''Gen Wii'', ''Net Gen'', ''Digital Natives'', and ''Plurals''.〔 According to Horovitz, the generation begins roughly around 1995.〔 He also referenced the Strauss and Howe birth dates that begin in 2005. In 2013, the Nickelodeon channel used the term ''post-millennials'' to describe its audience of "children born after 2005". ''iGeneration'' (or ''iGen'') is a name that several individuals claim to have coined. Psychology professor and author Jean Twenge claims that the name ''iGen'' "just popped into her head" while she was driving near Silicon Valley, and that she had intended to use it as the title of her 2006 book ''Generation Me'' until it was overridden by her publisher. Demographer Cheryl Russell claims to have first used the term in 2009.〔 Matt Carmichael, a past director of data strategy at Ad Age, said in 2012 "we think iGen is the name that best fits and will best lead to understanding of this generation".〔 In 2014, an NPR news intern noted that iGeneration "seems to be winning" as the name for the post-Millennials. It has been described as "a wink and nod to Apple's iPod and iPhone",〔 while former ''Ad Age'' writer Matt Carmichael notes that the lowercase "i" in iGeneration "leaves room for interpretation" and "could be any number of things: It could be for interactive, it could be for international, it could be for something we haven't thought of yet." 〔 In response to naming a generation after a branded product, Randy Apuzzo, technologist and CEO of Zesty.io, published an article titled "Always Connected: Generation Z, the Digitarians", in which he calls the new generation 'Digitarians〔' because they are the first generation that has been "always connected to the internet" and were raised with touch devices. In Australia, a 2005 report from the McCrindle Research Center used 2001 as the starting point of this generation's birth years. A later McCrindle report in 2009 gave a range of 1995-2009, starting with a recorded rise in birth rates, and fitting their newer definition of a generational span as 15 years.〔(Generations Defined ). Mark McCrindle〕 Under this definition McCrindle uses birth rates to determine when a new generation emerges rather than or in addition to sociological changes and trends. Statistics Canada defines the generation as starting in 1993.〔(【引用サイトリンク】title=The Generation Z effect )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Generation Z」の詳細全文を読む スポンサード リンク
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